Client: Created as an example portfolio piece
Challenge: To create a Typographic Portrait, an image solely using text. Different text weights, fonts, styles and opacity were used to show depth and gradients.
Results: Demonstrates a mastery of fonts and typography in Photoshop. Technique could be used in a variety of commercial advertisements.
Challenge: To create a Typographic Portrait, an image solely using text. Different text weights, fonts, styles and opacity were used to show depth and gradients.
Results: Demonstrates a mastery of fonts and typography in Photoshop. Technique could be used in a variety of commercial advertisements.
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Client: American Document Destruction Corporation
Agency: Freelance
Challenge: The primary objective was to recreate and update the companies existing logo. They had lost the original files. They also needed new letterhead and business cards.
Results: The client wanted minimal changes to the existing logo but I simplified it slightly by to make it more readable from a distance and appear less cluttered. I also created modern business cards with a QR code that redirected to their website.
Agency: Freelance
Challenge: The primary objective was to recreate and update the companies existing logo. They had lost the original files. They also needed new letterhead and business cards.
Results: The client wanted minimal changes to the existing logo but I simplified it slightly by to make it more readable from a distance and appear less cluttered. I also created modern business cards with a QR code that redirected to their website.
FRONT
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FRONT
BACK
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LETTERHEAD
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Client: David Halton Art (myself)
Agency: Freelance
Challenge: Needed to create a logo and digital signature for my website. As well as business cards.
Results: The logo came out clean and legible but interesting to look at. The cards fun and artistic while looking professional.
Agency: Freelance
Challenge: Needed to create a logo and digital signature for my website. As well as business cards.
Results: The logo came out clean and legible but interesting to look at. The cards fun and artistic while looking professional.
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FRONT
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BACK
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Client: Natural Forest Foods - Cookies (school project)
Challenge: Create complete packaging for a (fictional) product line.
Results: These are cookies so I wanted to make the packaging simple but cute. The bags open at the top and roll down to reseal so I left some blank space there. The red color and white lettering should make them stand out on the shelf. Different colors could be used for different cookies of the same brand.
Challenge: Create complete packaging for a (fictional) product line.
Results: These are cookies so I wanted to make the packaging simple but cute. The bags open at the top and roll down to reseal so I left some blank space there. The red color and white lettering should make them stand out on the shelf. Different colors could be used for different cookies of the same brand.
FRONT
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SIDES
BOTTOM
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BACK
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